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Loading Events November 18, 2020 @ 9:00 am - 12:30 pm

CHRISTCHURCH: The Value of Strategy with Raul Sarrot

Wednesday 18 November 2020,
9:00 am – 12:30 pm NZST

Jade Software: Level 3/11 Vivian Street, Te Aro, Wellington 6011, New Zealand

$300 +GST Professional / $200 +GST Design Assembly Friend / $50 +GST DA Student Friends

(Not a DA Friend? Details on how to sign up can be found here).

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A practical workshop on how to translate a business vision into a game-changing, value-driven brand strategy.

  • What is brand strategy and how does it differ from business strategy?
  • Why strategy is critical in these challenging times?
  • How to translate a vision into a meaningful brand strategy to reach our ideal future?
  • How do we create value to positively impact people’s lives?
  • What roles/jobs do we need to perform to connect with our audiences?
  • How do we move from a conceptual, strategic framework to a clear and effective activation plan?


In this 3-hour course, we will do a deep dive in the world of business and brand strategy, exploring how we can translate core purpose into a meaningful value-driven strategy. While we work on hands-on activities to co-create a meaningful strategic framework and an activation plan, we will answer the specific questions or challenges you might have around your business/brand.

Who is this workshop for:

Designers, Brand and Marketing Managers, Entrepreneurs, SME directors.

If you would like to attend – Please do book in advance to ensure this workshop meets minimum numbers of 8 people by WEDNESDAY 11 NOVEMBER to go ahead.


About the facilitator: Raul Sarrot is a multi-disciplinary designer, strategist, design thinking coach, educator and researcher. His international experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit enterprises in Asia Pacific, South America and Europe. Raul is the Director and Founder of Freshfish, his boutique studio specialised in strategy, branding and innovation and also leads CO, a global collective platform for co-creation and innovation. Raul has been a member of the AUT Communication Design Advisory Committee for the last 13 years (which he also chaired for 3 years) and is a part time Senior Lecturer in a variety of design-related papers both in the AUT Communication Design Department and in the AUT Business School.



November 18, 2020
9:00 am - 12:30 pm
Event Category:


Jade Software
5 Sir Gil Simpson Drive
Christchurch, 8053 New Zealand
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