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Loading Events October 20 @ 9:30 am - 1:00 pm

CANCELLED – CHRISTCHURCH DA Workshop: The Value of Strategy with Raul Sarrot

| $300

Due to COVID-19 restrictions, unfortunately we have made the difficult decision to cancel this workshop. Any existing tickets will be refunded back into the account payment was made with.


$300 +GST Professional / $200 +GST Design Assembly Friend / $50 +GST DA Student Friends

(Not a DA Friend? Details on how to sign up can be found here).

Register now

A practical workshop on how to translate a business vision into a game-changing, value-driven brand strategy.

  • What is brand strategy and how does it differ from business strategy?
  • Why strategy is critical in these challenging times?
  • How to translate a vision into a meaningful brand strategy to reach our ideal future?
  • How do we create value to positively impact people’s lives?
  • What roles/jobs do we need to perform to connect with our audiences?
  • How do we move from a conceptual, strategic framework to a clear and effective activation plan?

In this 3-hour course, we will do a deep dive in the world of business and brand strategy, exploring how we can translate core purpose into a meaningful value-driven strategy. While we work on hands-on activities to co-create a meaningful strategic framework and an activation plan, we will answer the specific questions or challenges you might have around your business/brand.


Who is this workshop for:

  • Designers
  • Brand and Marketing Managers,
  • Entrepreneurs
  • SME directors.


About the facilitator:

Raul Sarrot is a multi-disciplinary designer, strategist, design thinking coach, educator and researcher. His international experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit enterprises in Asia Pacific, South America and Europe. Raul is the Director and Founder of Freshfish, his boutique studio specialised in strategy, branding and innovation and also leads CO, a global collective platform for co-creation and innovation. Raul has been a member of the AUT Communication Design Advisory Committee for the last 13 years (which he also chaired for 3 years) and is a part time Senior Lecturer in a variety of design-related papers both in the AUT Communication Design Department and in the AUT Business School.



October 20
9:30 am - 1:00 pm
Event Categories:


Design Assembly


Jade Software
5 Sir Gil Simpson Drive
Christchurch, 8053 New Zealand
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