Intellectual Property & Commercial Practice for Studio Owners
Friday, 9th November
13 Rose St, Ponsonby,
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST (Not a DA Friend? Details on how to sign up can be found here).
Recommended for Studio Owners/Directors, Account Managers, Independent contractors & freelancers
Who owns your design work? This workshop aimed at studio owners will take the mystery out of intellectual property. As well as some practical advice on contracts and commercial law, Bret Gower will help us to understand our legal position on copyright and trademarks. The workshop will also touch on creating and protecting business value with a view to succession planning.
The challenge for designers in terms of intellectual property is making sure you know where you stand, who owns what and how to advise clients so they know where they stand too. Another biggie in any design business is balancing the tension between the creative process and commercial reality. Often the client needs to be educated about the value being created and why that long-term value delivered by the creative process ought to be properly reimbursed.
Finally, we will discuss the complicated issue of succession, and some legal steps to consider to help make your business a saleable entity and approach the following issues:
Bret Gower is a former graphic designer turned brand agency owner, and now an intellectual property lawyer as part of the commercial law team at Smith and Partners, West Auckland’s leading law firm. In this workshop, he applies his unique hybrid skill set to the challenges facing studio owners in a constantly changing social and business environment.
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.