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Loading Events April 3, 2020 @ 9:00 am - 12:30 pm

Postponed: Auckland DA Workshop: Wayfinding for Designers

We have postponed this workshop due to COVID-19 it until further notice.

Email with your interest in attending this workshop at a future date.

$300+gst Professional | $200+gst Design Assembly Friend | $50+gst Student
Morning tea provided.

(Not a DA Friend? Details on how to sign up can be found here).

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Good wayfinding enables confidence in where you’ve been, where you are, and where you’re going. Wayfinding is often the first touch point of a product or service and, when done well, creates stress-free, seamless user experiences. Many built environments are becoming more complex in response to urban population growth. Building designs and streetscapes are growing and evolving in response to larger volumes of users, better amenity and reallocation of space to enable more efficient and ecologically friendly mobility choices. In response, how we navigate efficiently through cities, stations, buildings, and airports has become increasingly nuanced. The needs and wants of people using public places drive their behaviour, decision making and navigation strategies. Gain insight and hands-on experience of creating rational design systems that respond to a variety of abilities, needs, and desires, and reflect on how this affects the quality of user experiences.

Who is the workshop for?
This workshop is suited to anyone who is interested in wayfinding, and how this intersects with human behaviour, graphic design, product design and the built environment. You will get the most out of this workshop if you are new to, or interested in, learning more about wayfinding.

What will you learn?
Wayfinding is a specialist design discipline, that balances evidence-based best practice with strategic problem solving for a specific context. We have designed the workshop in two parts – theory and practice – where you will learn the basics of wayfinding, and then using a series of design methods, apply what you’ve learnt.

Learn tips and tools for:
– An introduction to wayfinding best practice
– Responding to a context-specific Design
– Following a design process tailored to wayfinding
– Applying universal design principals
– Rationalising design decisions in response to constraints
– Further reading and resources

What to bring with you?
Please bring a warm smile and willingness to participate – we believe in learning by doing. The second half of the workshop will involve a short walkabout through level access public realm. If you have any specific access requirements, please let one of our facilitators know on sign-up. As we will be outside, dress for the weather!

Simone Speet
Simone specialises in digital and static wayfinding signage for the built environment, with a strong focus on design systems, legibility and information hierarchy. With over 10 years in the field, she has experience across a range of sectors such as transport, healthcare, urban realm, hospitality, government, museums, stadiums and retail.

Her key skills lie in designing integrated wayfinding and brand experiences across digital and built environments with an emphasis on in-depth customer testing and parallel stakeholder engagement.

Simone has led and delivered several large-scale customer-centered design projects over the last five years, including Flinders Street Station Redevelopment (Melbourne), Sydney International Airport, and Monash Children’s Hospital (Melbourne).

She is currently working on the delivery of wayfinding systems for Auckland International Airport and the redevelopment of Auckland’s waterfront as part of the Downtown Programme.

Eden Short 

Trained in graphic design, Eden is a maker interested in connecting people and places. Using design she creates seamless experiences through wayfinding, brand, and visual storytelling. She has presented her work internationally, discussing strategies when working closely with internal hospital teams on wayfinding problems. The findings presented focused on the complexities of managing scope, building towards a vision, and using design-led approaches to help stakeholders gain buy-in within their organisations for continued investment.

Eden believes well considered wayfinding is integral to great user experiences, and through robust human-centred design processes ensures solutions are elegant, fit for purpose, and ultimately work for those who need it most.



April 3, 2020
9:00 am - 12:30 pm
Event Categories:


Design Assembly


GridAKL / John Lysaght
101 Pakenham Street West
Auckland, 1010 New Zealand
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