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Loading Events June 30 @ 9:30 am - 3:00 pm

AKL DA Course: The Business of Design: Where’s the money

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This workshop is the second of a three-part short course has been designed to help studios large or small with continuous improvement of the things that keep an agency running well – clear and informed strategic planning, sound financial management and building great teams.

Whether you have been in business for one year or many there’s always more to learn. As 2020 so deftly taught us, change is ever present and with it can come both adversity and opportunity, so it pays to keep the three legs of your stool well maintained.

The course is set across three workshops, you can come to one or all three.   

  • Workshop 1: Wed, 19 May 2021 – Setting the foundations
  • Workshop 2: Wed, 30 June 2021 – Where’s the money at?
  • Workshop 3: Wed, 11 August 2021 – Team culture and performance

For information and discounted registrations for the full course, please click here.


WORKSHOP TWO: WHERE’S THE MONEY AT? with Donna Maxwell & Warren Meyer

Wednesday, 30 June 2021

Register now


If you can reasonably predict what will be in the bank account each month of the year(s) ahead you can make informed decisions about where to invest and when and how to manage payments… and the bank.

This workshop will cover:

  • How to use a Cash-flow Model, in conjunction with your P&L, to make good commercial decisions
  • What can be done to improve Commercial Certainty within projects and portfolios, introducing a framework that gives clarity on how to protect project outcomes
  • How to set and track business measures that are fit for purpose
  • The role of a Risk Register, where the probability and impact of possible future adverse situations (i.e. a pandemic) are assessed, and planned for.

What will you come away with?

A picture of the role of a cash flow model and its relationship with your P&L as key business decision-making tools. Instructions as to how to build your own Commercial Certainty model and recommendations for how to set business measures to steer the business and a risk register to protect it from adversity.


Meet the facilitators

Donna Maxwell

Donna was an owner and director of DNA for 10+ years. The last three years of her tenure at DNA were in the role of General Manager, responsible for ensuring the agency was well-designed to hit both commercial and strategic goals.

Donna now runs a consultancy called Running Mate, which she set up to help business owners and leaders grow and sustain good businesses. Donna offers coaching, strategic consulting, project-based work and business-sitting. She also has multiple governance positions.

Warren Meyer

After 20 years’ business advisory experience including PwC and KPMG, Warren established a consultancy specialised in assisting privately owned businesses with profit improvement strategies.

Warren has extensive experience developing and embedding tools and processes, including cash flow forecasting and reporting systems and helping businesses improve their financial planning and operational practices.


June 30
9:30 am - 3:00 pm
Event Categories:


Design Assembly


The Grid AKL
101 Pakenham Street West
Auckland, 1010 New Zealand
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