Fresh from the Field — Identify, by Curative

This Fresh from the Field features incredibly important mahi from the team at curative, whose scope was to develop a brand identity, social media strategy templates, and a microsite for research into the experiences of young LGBTTQIA+ New Zealanders. The Brief LGBTTQIA+ rangatahi, youth, and young people in Aotearoa New Zealand are invisible in every…

3 months ago by

Fresh From the Field — Woven

This Fresh From the Field features ‘Woven’ a hands on weaving experience, created to help the public connect with the Māori cultural values of Manaakitanga and Kaitiakitanga. This admirable project by a small team of Media Design School graduates centres Te Ao Māori, environmental stewardship and design collaboration. The Brief Created by a group of…

3 months ago by

Under the Hood with Laura Cibilich

Our next Under the Hood is tomorrow! You are invited to join us online as two designers walk us through how a design project worked. At the upcoming event, Laura Cibilich (DD at RUN) is going to walk us through a recent project; in the lead up we get insight to what she will be…

3 months ago by

Getting Under the Hood with… Donna McCort

Our next Under the Hood is Wednesday the 24th of March. You are invited to join us online as two designers walk us through how a design project worked. At the upcoming event, Donna McCort (CD at Dow Goodfolk) is going to walk us through a recent project; in the lead up we learned more…

3 months ago by

Fresh From the Field — Convicts.nyc by Grafik’s Nick Jardine

Rebel with a cause. This Fresh from the Field features rule breaking design by Grafik for innovative creators, makers and culture shifters Convicts. The rebellious typographically led website Convicts.nyc mergers two worlds. The Brief: Convicts are a New York City, Los Angeles and Australia-based production company that tells stories about character, movements, brands and ideas…

3 months ago by

The Business of Design: a three-legged stool

Who are these workshops for? This course has been designed to help studios large or small with continuous improvement of the things that keep an agency running well – clear and informed strategic planning, sound financial management and building great teams. Whether you have been in business for one year or many there’s always more…

3 months ago by

AUT student finalists in Global Design Awards

Late last year we wrote about Lexus partnering with AUT’s school of design to support emerging design talent in Aotearoa. In a follow up to that story we were excited to learn two Auckland University of Technology (AUT) Faculty of Design and Creative Technologies students – Jessica Vea and Gayle Lee – have been chosen…

3 months ago by

Fresh From the Field — Lost Time Project

To coincide with International Women’s day this week our Fresh from the Field feature’s a collaboration by two Aotearoa creative women which sparks action and conversation around the gender pay gap. Lost Time Project visualises the 15.5% disparity, in stark black and white. “As soon as you see data visually represented, it comes to life…

3 months ago by

5 minutes with… Mark Easterbrook

In today’s 5 minutes with… we are excited to introduce one of our favourite writers Mark Easterbrook. Mark collaborated with DA on the 2020 field guide, our most recent Be seen. Be heard. Be friend campaign, on the messaging for Kātoitoi the Aotearoa Design Archive and is facilitating our upcoming Writing for Designers workshop in…

3 months ago by

Never Not International Womens Day

If 2020 taught us one thing, women are still a long way from equality and equity. Globally, women bore the brunt of the physical, emotional and financial impacts of the pandemic with their livelihoods affected at almost twice the rate of men. As International Women’s Day 2021 passes, Never Not Creative say enough really is…

3 months ago by

Baggy Pants and Butter Paper… Sophie George, Motion Design

This interview is the fourth in a series from Hamish Besley (@hamo.b) a third-year student at Victoria University Wellington – Te Herenga Waka, Faculty of Architecture and Design Innovation. Each interview was first published in Baggy Pants and Butter Paper, an editorial publication for students by students (conceived in Hamish’s final year of study). The…

3 months ago by

Meet our Friends… Danny Carlsen — Head of Design at Shine

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Danny Carlsen — Head of Design at Shine Limited. We spoke to Danny about his career journey, the creative culture they have fostered at Shine, empowering team members to contribute and cross-pollination within…

4 months ago by

Aotearoa Design Archive Submissions Extension

Kātoitoi is a verb meaning to respond… We received feedback that the submissions window for the 2020 Aotearoa Design Archive pilot was too tight for broad participation from our community. We have listened and in response have extended the call for submissions and project delivery. The new (and final) deadline for submissions is midnight March…

4 months ago by

Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

4 months ago by

By Day By Night, Marcos Mortensen Steagall, AUT

By Day By Night is an interview series that profiles graphic design tutors from design schools throughout New Zealand. We learn about their role as a teacher and their own personal design practice. Today we hear from Marcos Mortensen Steagall a senior lecturer and Programme Leader of the Communication Design course from the Auckland University…

4 months ago by

Fresh From the Field — Wonder Horse, PAN and Blutui

Hello Friday! Feeling Parched? This Fresh from the Field features University of Waikato Design student Ruslan Courtman’s mahi to create the perfect cocktail site wonderhorse.co.nz during an internship at Hamilton-based digital agency PAN® The Love Agency™, some spectacular digital design brought to life with Blutui, PLUS a refreshing signature cocktail recipe to start your weekend off…

4 months ago by

Fresh From The Field – Dwelling in the Margins: Art Publishing in Aotearoa

Bold yellow, bold thought. The latest release from independent publisher GLORIA Books is Dwelling in the Margins: Art Publishing in Aotearoa, edited and designed by Katie Kerr. Today’s Fresh from the Field coincides with the Auckland book launch for this curated collection of stories and essays, from thirty of New Zealand’s art and design leaders.…

4 months ago by

Meet our Friends… David Bourke, iceberg

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with David Bourke, iceberg’s Creative Director (who is also presenting at Under the Hood this Wednesday the 24th of February.) We spoke to David about his career path (highlighting a thread of music), the…

4 months ago by

Getting under the hood with… Sarah Nguyen

Our next Under the Hood is this Wednesday the 24th of Feburary. Thanks to our event partners Adobe, you are invited to join us online as two designers walk us through how a design project worked and an Adobe rep shares tips and tricks to improve your daily workflow. At the upcoming event, Sarah Nguyen…

4 months ago by

Kātoitoi kaupapa, people and process.

An annual collection of design, Kātoitoi the Aotearoa Design Archive seeks to capture, curate and map design practice and practitioners in Aotearoa. Kātoitoi collects representations of Aotearoa now, as seen through the lens of our designers and studios. Together, they help shape our design history and contribute to our national discourse. Review and response are…

4 months ago by

Meet our friends… Megan Bardsley

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Megan Bardsley a freelance graphic designer with 15 years industry experience in New Zealand and the UK. We spoke about her career pathway, creative process, landing your dream job early in your career, juggling…

4 months ago by

Kātoitoi takes flight

Kātoitoi, the Aotearoa Design Archive, is a response to our world, our collective voice. Like the South Island Robin which the Aotearoa Design Archive is named after, our design community is small but speaks with a large, brave voice that reverberates throughout the world. “Kātoitoi, he iti te rahi, he nui te kōrero.”   Kātoitoi…

4 months ago by

Introducing Daz Martin – DA Events Producer

Late last year Design Assembly welcomed our newest team member Daz Martin. He has extensive experience in the arts sector and sees event production as an artform. Daz is currently finalising our program, ensuring we deliver the Aotearoa design community a rich round up of events and workshops in 2021 and beyond. Say kia ora…

4 months ago by

DA Conversations Podcast with Donna McCort

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I’m Louise and today I’m talking to Donna McCort from Dow Goodfolk. Donna McCort is the creative director at Dow Goodfolk, a 25 year young brand design agency based in Auckland.…

4 months ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

4 months ago by