Field Guide — Future Directions By Kerryn Smith

As any freshly graduated design student can tell you the first challenge you will face out in the real world is finding work in your chosen profession. It can be daunting to take the plunge and start your professional career; something that will define your life for years to come. Starting off, the job hunt…

1 day ago by

Fresh From The Field — Trailblazer Honors 2017 by Fox & Co Design

This Fresh From the Field coincides with pride celebrations in Wellington this month. A motion design project which celebrates leaders at the forefront of LGBTQ equality, Trailblazer Honors 2017 by Fox & Co Design  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The…

4 days ago by

Idealog partnership — Designer dirt: Why we should invest in our creativity the same way farmers invest in our lands

In collaboration with Idealog (to mark their creativity month), Design Assembly writer and editor Nicole Arnett Phillips argues that creativity is a resource that needs to be nurtured and invested in. I am not a farmer, but I try to think like one often. New Zealand has a robust agricultural pedigree, and we are celebrated…

5 days ago by

Together As One

Our thoughts are with Aotearoa’s Muslim community, the people of Christchurch, and everyone directly affected by Friday’s horrific events. Design Assembly is all about community – celebrating and supporting all New Zealanders in our diversity and individual pathways. Everyone is welcome. We are in admiration of this thoughtful and poignant expression of support and unity…

6 days ago by

Fresh from the Field — Mental Health Awareness Week by Fly

Ahead of DA’s Auckland workshop Designing a Culturally Authentic Aotearoa this Fresh from the Field features a campaign for Mental Health Awareness Week by Fly. Combining tikanga Maori, te reo Maori and the latest research into mental health workshop facilitator Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou) owner and Creative Strategist at Fly, created…

6 days ago by

Fresh from the Field — The Bowery by Curious Design

This Fresh From The Field features packaging and identity design for The Bowery by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Our brief was simple. Create a brand for a range of mens premium grooming products. A simple…

2 weeks ago by

Poster Call — all wāhine toi Aotearoa!

Directory of Women Designers + Designers Speak (Up) RAMP Gallery, Kirikiriroa / 29 April – 24 May 2019 To record the current landscape of all designers who identify as women of any gender experience, of all diversities — social, sexual, cultural, ethnic — and give visibility to the unsung diversity of Aotearoa design, Designers Speak…

2 weeks ago by

Fresh From The Field – Kelly Washington by Ryan Romanes

This week’s Fresh From The Field features Brand identity and packaging design for New Zealand organic wine maker, Kelly Washington by Ryan Romanes If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tamra Kelly-Washington is one of New Zealand’s leading wine makers.…

2 weeks ago by

2019 Womentor

Womentor is a global mentorship program for women in graphic design, offering support and guidance in business and career development. The program brings together senior designers with creative directors and design company partners and founders from around the world. This year, 22 creative leaders from five continents have been selected to provide mentorship. Creative Directors…

2 weeks ago by

Now and Then — Richard Kuoch

Written by Annie McCulloch, Portfolio Recruitment Now and Then is a series where we catch up with designers who’ve been recently placed, via Portfolio Recruitment. We get their thoughts and feedback about their new roles and their work. Our latest Now and Then is with Richard Kuoch, of Spruik. Richard, thanks for being involved in our Now and Then…

2 weeks ago by

Fresh from the Field — Real Rad Food by Afternoon

This Fresh From The Field features branding and packaging for Real Rad Food by afternoon.co.nz If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Real Rad Food is a raw/plant-based deserts and treats brand based in Mt Maunganui. Hannah approached Afternoon to…

3 weeks ago by

Fresh From The Field – Rainbow Springs by ThoughtFull Design

This Fresh From The Field features interpretive signage and a wayfinding system for tourism icon Rainbow Springs Nature Park by ThoughtFullDesign. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. Interpretative Signage Brief: The existing park information was dry, dated and wordy. Although factual,…

3 weeks ago by

5 Minutes with… DA Founder Louise Kellerman

To understand where we are going, we must know where we have come from. This year Design Assembly celebrates ten years of supporting our community. We’re taking this milestone as an opportunity to look back at the last ten years, investigate where visual design is currently and to question what the future holds for New…

3 weeks ago by

Fresh from the Field — Trade Me Paper set by Think™

This Fresh From The Field features amazing cardboard engineering from Think™ If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The Breakout Room approached Think™ to help create a vision. A whimsical beach scene, plus props, all made from paper. The response:…

4 weeks ago by

5 Minutes with… Gabrielle Lyon

Ahead of the “Make No Small Plans” Wellington event on March 5th, we spoke with lead author and project director Gabrielle Lyon to find out a bit more about her area of expertise, reinventing a 20th century Chicago urban planning textbook as 21st-century graphic novel and her career journey to-date. What first piqued your interest in…

4 weeks ago by

Fresh from the Field — Luxerose RTD cocktails by Onfire Design

This week’s Fresh From The Field features a packaging project and a milestone for Onfire Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs…

4 weeks ago by

Media Design School’s diversity on show as part of Auckland Live

Diversity of student content from programmes at Media Design School (MDS) has been compiled into a 28-minute playlist that will air on the large scale (45m2), portable outdoor digital screen in Aotea Square (291-297 Queen Street). The screen, an Auckland Live initiative, brings artistic, cultural and entertainment experiences to the Aotea Arts Quarter and provides…

4 weeks ago by

5 Mins With… Bret Gower

Ahead of Design Assembly’s upcoming Auckland workshop on Intellectual Property & Commercial Practice for Designers on March 12th, we spoke with workshop facilitator and legal expert Bret Gower to learn more about his transition from design to legal practice and what participants can expect from this workshop. Tell us about yourself? What do you do day-to-day?…

4 weeks ago by

TDC64 Auckland

Direct from its New York showing, TDC64 Auckland is the latest exhibition from the world-renowned Type Directors Club competition, showcasing a culturally diverse and exciting range of award-winning work from over 35 countries. Chosen from 1,835 entries by some of the design industry’s most recognised mentors, innovators and thought-leaders, with work in dozens of languages,…

1 month ago by

Fresh from the Field — Rethink by A+M Creative

This week’s Fresh From The Field features a campaign for Rethink by A+M Creative If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Rethink are long standing subscribers to sustainable lifestyle products. The client envisioned a social change campaign that commanded intrigue.…

1 month ago by

Fresh from the Field — Lindauer, The Vintage Series by Curious Design

This week’s Fresh From The Field features packaging for Lindauer, the Vintage Series by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The positioning of Lindauer sparkling wine has traditionally been built around ‘girls night out’ for its female…

1 month ago by

Fresh From The Field – Transform Accolades for Voice

This week’s Fresh From The Field features Voice recent peer recognition for Kiwi Brands at the Asia Pacific Transform Awards. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. O-I Glass & Voice. The Provider Packaging Wins Gold. Brief: O-I Glass saw an opportunity…

2 months ago by

Fresh From The Field – Luméa by Richards Partners

This week’s Fresh From The Field features identity design for Luméa by Richards Partners If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: Luméa is the world’s largest supplier of seashells from the South Pacific, a finite resource. It is an ingredient…

2 months ago by

Fresh from the Field — Hubbards Amazing Clusters by Onfire Design

This week’s Fresh From The Field features packaging for Hubbards Amazing Clusters by Onfire. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: With the continued success and sales growth of Amazing Muesli (#1 muesli in New Zealand retail), the Hubbards team…

2 months ago by

5 Minutes with… Sarah Ritchie

Ahead of Design Assembly’s upcoming half-day workshop on “how to run a profitable, successful design business” on Wednesday 20th February 2019 in Christchurch, we spoke with design and advertising account management expert Sarah Ritchie to learn more about her book ‘How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything’ the writing…

2 months ago by