Fresh from the Field – Cascade Electrical By White Rabbit

White Rabbit was approached by Cascade Electrical to develop a new logo and business card. The resulting design is a clever play on the happy face which helps bridge an emotional connection to the audience while embodying the client’s key values. Want to submit your own work to Fresh From The Field? Fill out the FFTF…

4 weeks ago by

Fresh From The Field — Te Tiriti O Waitangi Ki Horomaka – By Vanishing Point Studio

With Covid-19 cancelling many events around Te Tiriti throughout 2020 and 2021, Vanishing Point Studio worked with Te Rūnanga o Koukourarata to create an interactive part of history. Having just over over three weeks to complete the project, the goal was to create an interactive and engaging resource that could be used to educate about…

2 months ago by

Fly Is Changing To Ira

Our friends at Fly have had a name change, so we caught up with the team and asked a few questions about why they decided to update their brand and the story behind their new name, Ira. Why did you decide to change the name?  We’ve been Fly for 17 years and captured our passion…

2 months ago by

Fresh From The Field — Makikihi Fries – By Onfire Design

Onfire was invited by chief potato scrutineer Jac to bring this story to life. Drawing on inspiration from beer brands and big, bold typography to echo Makikihi Fries’ mantra of ‘keeping things simple’. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: Makikihi, South Canterbury, 1893.…

2 months ago by

2022 Hot New Things: Sophia Hornabrook, Te Herenga Waka—Victoria University of Wellington

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with Sophia Hornabrook, one of Te Herenga Waka—Victoria University of Wellington creative graduates. You…

2 months ago by

Fresh From The Field — Property Council New Zealand – By Attraction Studio

Property Council New Zealand engaged Attraction Studio to update their identity – to create an updated brand that is timeless and bold, shows off refreshed organisational strategy and values, and to help them launch their refreshed brand to the world. Want to submit your own work to Fresh From The Field? Fill out the FFTF form…

2 months ago by

2022 Hot New Things: Reuben Gilchrist, Wintec

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. In this article, we talk with Reuben Gilchrist from Wintec. You can find out more about…

2 months ago by

Now and Then with Robyn Gough Palmer of Alt Group

Written by Annie McCulloch and brought to you by Portfolio Recruitment Now and Then is a series where we catch up with people who have been recently placed, via Portfolio Recruitment, to get their thoughts and feedback about their roles and their work. Our latest Now & Then Q&A is with Robyn Gough Palmer who joined the team…

3 months ago by

Fresh From The Field – Strategy Wraps Up The Year

The creatives at Strategy have an annual, 30-year tradition, which has become a celebrated, iconic tradition, that is looked forward to by many…The annual Christmas wrapping paper brief. It is a completely open brief and challenges every designer across every studio to develop designs for the Strategy wrapping paper gift. After getting dozens of submissions…

3 months ago by

2022 Hot New Things: Nayanathara K, Te Herenga Waka — Victoria University of Wellington

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with Nayanathara K, one of Te Herenga Waka—Victoria University of Wellington’s creative graduates. You…

3 months ago by

Bachelor of Digital Innovation From the Yoobee School Of Digital Innovation

Yoobee’s brand new Bachelor’s Degree lives in the future, a place where tech meets business, meets marketing, meets tomorrow. The world is changing at an exponential pace right now.  What worked a few years ago, doesn’t anymore.  We need to change the script, flip the conversation, use un-business business thinking to read the shifts and…

3 months ago by

Fresh From The Field — Crane Brothers’ Brand Refresh By Voice

Voice were asked to refresh the Crane Brothers logotype, to ensure it could be continue to represent class and distinction for another 20 years to come. The brand refresh makes sure that these purveyors of fine suits, luxury casual clothing and hand-made shoes can continue to represent the pinnacle of artisanal menswear, with an easy-wearing Antipodean…

3 months ago by

2022 Hot New Things: Shanai Atkinson, UCOL

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with Shanai Atkinson, one of UCOL’s creative graduates – you can find out…

3 months ago by

Pulse Check Survey – February 2022

Kia Ora Aotearoa NZ, We’ve created short survey to check in with our design community – How are we doing right now? How have our businesses been affected? And what’s our advice for other designers or studios right now? It should only take about 6 minutes to fill out, plus you can let us know…

3 months ago by

2022 Hot New Things: Ryan (Jung Hwan) Baek, Media Design School

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with Ryan (Jung Hwan) Baek, from Media Design School. You can find out…

3 months ago by

2022 Hot New Things: Ashleigh Sun, AUT

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. In this article we talk with Ashleigh Sun, from AUT. You can find out more about…

3 months ago by

Fresh From The Field – Prep By White Rabbit

Prep were looking for a more professional brand identity and a clean, modern and user-friendly website, so White Rabbit were tasked with a brief to redesign their logo and developing an ecommerce website with increased usability, which was user-friendly. The end result is a well-crafted, clean and organic aesthetic, while reflecting a slight handcrafted look,…

3 months ago by

2022 Hot New Things: Jarrod Dobell, Yoobee

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with Jarrod Dobell from Yoobee. You can find out more about Aotearoa NZ…

3 months ago by

Yoobee Colleges City Rd Online Exhibition 2021

We’re giving you a peek at some of the graduating talent coming out of Aotearoa from 2021, and a taste of what they’ve been working on. Celebrate the future of the Creative Industry! Yoobee Auckland students have worked hard across the year to develop their skills, fine-tune their abilities and create some amazing final pieces…

3 months ago by

2022 Hot New Things – William Shaw, Te Herenga Waka—Victoria University of Wellington

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with William Shaw, one of Te Herenga Waka—Victoria University of Wellington creative graduates. You…

3 months ago by

Fresh From The Field – Talbot Forest Cheese Co. By Onfire

Off to a red hot start to the year, Onfire has been awarded packaging design Gold at the World Brand Design Society Awards for its work on Talbot Forest Cheese Co. Bringing to life the cheesemaker’s story and the nature its inspired by, Onfire has artfully woven these together –  incorporating Kiwi flora, fauna and…

3 months ago by

2022 Hot New Things: Azi MacPherson, Wintec

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. In this article, we talk with Azi MacPherson from Wintec. You can find out more about…

3 months ago by

DA Conversations Podcast with Kaan Hiini

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I’m Louise and today with designer Lindsay Yee, we talked to Kaan Hiini from Curative. Kaan Hiini is the Design Director at Curative, a creative agency inspiring social change. An award-winning…

3 months ago by

2022 Hot New Things: Leom Tait, UCOL

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with one of UCOL’s creative graduates – you can find out more about…

4 months ago by

Fresh From The Field — Born to Create By Lucie Blaze

Lucie discovers how creative women work in Aotearoa and gathers them together in her Born to Create publication. Born out of a previous series of inspirational talks, the purpose is to give a voice to women and celebrate creativity and diversity across disciplines. She explores their practices, studios and inspirations – with each interview offering…

4 months ago by