Fresh from the Field — Rethink by A+M Creative

3 months ago by

This week’s Fresh From The Field features a campaign for Rethink by A+M Creative

If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.

The Brief
Rethink are long standing subscribers to sustainable lifestyle products. The client envisioned a social change campaign that commanded intrigue. Acutely aware of current sustainable lifestyle product marketing, Rethink requested a playful campaign that delivered very sincere messages through visuals and language.

The Response
A+M Creative communicated the brief by employing nostalgia and the sense of familiarity – the everyday experiences that we share, or experience as Kiwi’s. As a small studio, the team drew on their experiences (some good, some bad, some not even mentionable for a public campaign!), which resulted in a social campaign that transcends stereotypes and delivers very sincere, thought provoking messages through the vessel of design. From concept to implementation, the creative team at A+M executed the striking illustrations, colourways and corresponding copy for each design in the series.

 



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