Fresh from the Field — Rethink by A+M Creative
This week’s Fresh From The Field features a campaign for Rethink by A+M Creative
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The Brief
Rethink are long standing subscribers to sustainable lifestyle products. The client envisioned a social change campaign that commanded intrigue. Acutely aware of current sustainable lifestyle product marketing, Rethink requested a playful campaign that delivered very sincere messages through visuals and language.
The Response
A+M Creative communicated the brief by employing nostalgia and the sense of familiarity – the everyday experiences that we share, or experience as Kiwi’s. As a small studio, the team drew on their experiences (some good, some bad, some not even mentionable for a public campaign!), which resulted in a social campaign that transcends stereotypes and delivers very sincere, thought provoking messages through the vessel of design. From concept to implementation, the creative team at A+M executed the striking illustrations, colourways and corresponding copy for each design in the series.
