Fresh from the Field — It’s Choice by Gusto
This week’s Fresh From The Field features the It’s Choice animations by Gusto.
If you have new or recent work that you would like to share in Fresh from the Field email Lana for details.
The brief
2018 has been a big year, especially as it is the 125th anniversary of the New Zealand’s Women’s Suffrage movement! To celebrate 125 years of New Zealand women’s right to vote, we thought it would be a great opportunity to tell the story of how far women have come in a simple, inspiring and uplifting way. With help from funding from the Ministry for Women, we created a series of ‘pocket-sized’ animations for people to watch, enjoy and share with others on social media.
The response
The concept for our ‘It’s Choice!’ animations was to highlight the amount of choices available to women today compared with those available in 1893. We split this message over three, 30-second long, videos that covered different areas of a women’s life: career, education, and recreation. As we were showing a comparison over a span of time the animations adopted a timeline approach, with each scene panning through 1893 to 2018. A simple illustration style and palette were used for the elements dotted along the timeline. These represented the landscape for women at various times throughout the last 125 years, recognising the norm for generations before and the possibilities beyond today.
If you’re quick you might even spot our new PM making a guest appearance!
Proudly supported by the Ministry for Women’s Suffrage 125 Community Fund
