MOD returns to Wellington to celebrate human-centered design.
MOD week; 12 – 16 October 2020 Exploring how humans can work better together, celebrating human-centred design and creative problem solving Mindset of Design is all about the human side […]
4 years ago by Louise Kellerman
5 minutes with… Richard Shed
Ahead of his upcoming UX gym workshops on Design Thinking and Service Design, we spoke with facilitator Richard Shed. Richard is a design lead with over 18 years of experience […]
5 years ago by Louise Kellerman
DA Workshop Auckland: Applying Design Thinking to creating Māori Graphic Design — Friday 20th April
After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
Friday 20th April 2018
9am—1:30pm
Studio One Toi Tū
1 Ponsonby Road, Ponsonby
Auckland
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).
Nau mai, haere mai!
There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.
The workshop explores three key aspects to using Māori design:
Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.
Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. Want are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.
Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.
—
About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19th September, Hamilton
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Hamilton workshop at Wintec’s Marae focussing on Māori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Tuesday 19th September […]
7 years ago by Louise Kellerman
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19th September, Hamilton
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Hamilton workshop at Wintec’s Marae focussing on Māori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
Tuesday 19th September
9am–12.30pm
Te Kōpu Mānia o Kirikiriroa
Wintec Marae
Enter via Gate 3 off Tristram Street
Wintec
Hamilton
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).
Book your tickets by clicking here.
As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.
As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Māori world. In this workshop, we will explore:
- Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
- How we can get over the fear of incorporating Māori art and concepts into our creative work.
- How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
- Key considerations when incorporating Māori concepts into your work.
- Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.
Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.
If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 22 September 2017, Christchurch
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Christchurch workshop focussing on Māori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 22nd September 9am–12.30pm BizDojo Christchurch […]
7 years ago by Louise Kellerman
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 22 September 2017, Christchurch
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Christchurch workshop focussing on Māori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
Friday 22nd September
9am–12.30pm
BizDojo Christchurch
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).
Book your tickets by clicking here.
As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.
As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Māori world. In this workshop, we will explore:
- Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
- How we can get over the fear of incorporating Māori art and concepts into our creative work.
- How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
- Key considerations when incorporating Māori concepts into your work.
- Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.
Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.
If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
What is Design Thinking?
Written by Cameron Ralston Supported by Creative New Zealand Cameron Ralston is a contributor to Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly and […]
7 years ago by Louise Kellerman
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19 May 2017, Auckland
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Auckland workshop focussing on Maori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 19th May 9am–12.30pm Studio […]
7 years ago by Louise Kellerman
Innovation by Design — a Design Thinking workshop, Wellington
This full-day workshop explores Design Thinking, a deeply human-centered methodology that taps into abilities we all have but that get overlooked by more ‘common’ problem-solving methods. This approach allows people (even non-designers) to use creative tools to address a myriad of different problem-solving or innovation challenges.
8 years ago by Louise Kellerman
Innovation by Design — a Design Thinking workshop, Wellington
This full-day workshop explores Design Thinking, a deeply human-centered methodology that taps into abilities we all have but that get overlooked by more ‘common’ problem-solving methods. This approach allows people (even non-designers) to use creative tools to address a myriad of different problem-solving or innovation challenges.
During the workshop we will go through Design Thinking modules that explore empathy techniques to connect with our audiences and to recover our natural ability to be intuitive, to be curious when we are new to something, to recognise patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves in visual ways. We will combine the two traditional paths to innovation (emotional/intuitive thinking and rational/analytical thinking) into this integrated ‘third way’ that Design Thinking offers.
Who should attend?
Anyone with an interest in connecting better with their audiences and/or who is keen in problem-solving and innovation. This workshop is recommended for those who are new to Design Thinking or those who already have some experience and would like to expand or brush-up their Design Thinking skills.
Learning outcomes:
- Empathy: how to have conversations with your audience (techniques on how to map your audience, how to observe behaviours and have meaningful conversations, persona mapping –pain, gains, etc)
- Definition: how to frame a ‘problem’ (or challenge) and define a game-changing opportunity
- Ideation: how to generate lots of ideas and choose one to go with! (using different ideation methods)
- Prototyping: how to ‘make’ a rapid-prototype to quickly test and learn (even failing quickly to recover fast)
- Testing: how to test and learn from potential users applying further empathy techniques
- Storytelling: how to summarise and learn from this innovation exercise to create more meaningful products/services/experiences.
About Raul:
Raul Sarrot is a designer, strategist and design coach who specialises in helping enterprises incorporate design into all areas of their organisations, from board discussions to brand creation, communication strategies, etc.
Raul offers a rich background as a multi-disciplinary designer, a strategist, a design thinking coach, and an academic lecturer and researcher. His experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit clients in many countries the world.
Beyond leading Freshfish, his own boutique strategy and design studio, Raul is also a Design Thinking Coach for Better By Design (NZTE), the Chairman of AUT Communication Design Advisory Committee, a music composer, and a proud father of three girls!