A Nation in Drawing: An Homage to Footrot Flats

Aotearoa New Zealand – more commonly pronounced as ‘Nieuw Zilland’ – is a very diverse set of islands. The name New Zealand (then Nova Zeelandia) came from Dutch cartographers after Abel Tasman sighted the islands in the 1600s. In 1840, a few waves of ‘discovery’ later, Tangata Whenua and the British Crown signed two treaties;…

5 hours ago by

Meet the panel: DA Conversations Auckland, Thursday 23 March 2017

Design Assembly is delighted to present our DA Conversations Autumn 2017 series taking place in Auckland, Wellington and Christchurch in March. Our Auckland event, Thursday March 23rd, takes the form of a panel discussion about relevant issues in graphic design today, and features a selection of design professionals with Grant Alexander as adjudicator.   The panel are: Tana Mitchell and Emma Kaniuk from Akin,…

1 week ago by

Mise en place — the art of being prepared

Written by Sarah Ritchie “All great cooks… know that the secret to success is something called mise en place… [which is] a universal concept focusing on the idea of readiness. When chefs walk into a kitchen, they don’t just start cooking, they first assess the situation and make sure they will have everything they need for their…

1 week ago by

It’s time to catch up: Issues of diversity and representation

written by Lana Lopesi You would think we have a national design template. Looking through back issues of some of our country’s most popular mainstream magazines, there is one cover image which is seemingly repeated over and over again; a very slim, Pākehā model. There is nothing shocking about this typical cover image. It’s pretty…

3 weeks ago by

Design Assembly Conversations Akl March 23rd

Autumn Conversations Auckland Thursday 23rd March 6–8pm, event begins @6.30pm Thievery Studio Refreshments thanks to Sunshine Brewery. Design Assembly is delighted to present our DA Conversations Autumn 2017 series taking place in Auckland, Wellington and Christchurch in March. Our Auckland event will take the form of a panel discussion about pertinent issues in graphic design today, and will…

3 weeks ago by

Luxury packaging from Rome

written by Nigel Smith Nigel Smith is Director of Transformer, an Auckland creative agency. He’s currently based in the UK but is still actively involved in Transformer’s projects.  Nigel will share some of his design-related experiences in the UK and Europe with us throughout this year. Recently Nigel was inspired by Italian package design. Officina Profumo Farmaceutica…

4 weeks ago by

Three Takeaways from Webstock 2017

written by Shane O’Connell, Pixel Fusion What is Webstock? It’s much more than a conference, it’s a community of people that welcome you with open arms. The team behind Webstock; Natasha Lampard, Mike Brown, Deb Sidelinger, Ben Lampard, and Charles Bird pour their hearts, feelings and passion into making sure the event is successful, entertaining, and…

4 weeks ago by

Webstock 2017 — an impression

written by Gerbrand van Melle The week before last was Webstock week. Yes, there was an incident. Yes, you can read all about on the Internet. Yes, Sagmeister’s tasteless joke was over 8 years old. Yes, Natasha and Mike from Webstock responded accurately and conform the conference code of conduct. Chapeau! What else happened on Thursday…

4 weeks ago by

Te Hoahoa Hou: Finding New Zealand Design

written by Johnson Witehira The history of design has been shaped by the European lineage of art and design. This has its origin in Greek and Roman art, with European notions of beauty carried through the ages. From the golden ratio, to the accepted aesthetics of a landscape painting — even now, this drives the…

1 month ago by

Design Assembly Conversations Autumn 2017

Autumn Conversations Christchurch Thursday 16th March 6–8pm, event begins @6.30pm XCHC 376 Wilsons Road Christchurch   Autumn Conversations Auckland Thursday 23rd March 6–8pm, event begins @6.30pm Thievery Studio   Autumn Conversations Wellington Thursday 30 March 6–8pm, event begins @6.30pm BizDojo 115 Tory Street Te Aro Wellington Refreshments thanks to Sunshine Brewery. Design Assembly is delighted…

1 month ago by

A man you need to know: Robert Coupland Harding, Part III

written by Kelly Gilchrist (Read Part I here. Part II is also available to read here.) Harding’s type specimen and library collection began while he was still an apprentice and only ended the day he passed. An auction catalogue of Harding’s extensive library after his death outlines small details of his collection only surpassed by the…

2 months ago by

My mother told me to always make good choices.

written by Laura Kerrison  My mother told me to always make good choices… But sometimes, as a designer in this crazy ol’ world, it doesn’t always feel that easy. We are experiencing the exponential growth of technology and an accelerating pace of change, doing things that weren’t possible 10 years ago, and that will probably be…

2 months ago by

Celebrating your accomplishments

Written by Sarah Ritchie AgencyLand is the type of environment where you are more likely to hear if you haven’t done a good job, than if you have, and it becomes easy to adopt a negative or distorted view of your abilities. By writing down all your wins (even if they are small), you will…

4 months ago by

Björk Digital and the rise of VR tech

written by Nigel Smith Nigel Smith is Director of Transformer, an Auckland creative agency. He’s currently based in the UK but is still actively involved in Transformer’s projects. We’re delighted that Nigel has agreed to share some of his design-related UK experiences with our DA audience over the coming months. First up Nigel reviews Björk Digital.…

4 months ago by

Oh! Vodafone Logo!

written by Cameron Ralston I’ve always been sceptical of Christchurch’s Innovation Precinct. Innovation is one of those words that you hear all the time nowadays: Beauden Barrett is a great innovator with a rugby ball; young IT companies are very innovative; the new petrol pumps are innovative et cetera. The Vodafone building on Tuam Street—dubbed…

5 months ago by

Robert Coupland Harding: A man you need to know, Part II

Under the heading of « Design in Typography, » we purpose publishing from month to month a series of original articles of a practical character on the general principles of display work and ornamental composition. In some trade serials may be found a multiplicity of rules on this subject—in most cases excellent—sometimes otherwise.  Robert Coupland…

5 months ago by

Designing exhibitions at Auckland War Memorial Museum Tāmaki Paenga Hira

by Layla Tweedie-Cullen From 2009 until 2015 I worked as an inhouse designer at Auckland War Memorial Museum Tāmaki Paenga Hira. I accepted the position not long after I returned to New Zealand to live after eight years overseas. I studied graphic design at the Gerrit Rietveld Academie and Werkplaats Typografie in the Netherlands, and…

5 months ago by

Slapping a Koru on it

An accurate portrayal of Maori and Māori culture is largely missing in the eyes of most New Zealanders. What you do see is cliché, token, or offensive, as reflected in this piece that captures the struggles that come with growing up Māori. And because of that misunderstanding, most New Zealanders seem intimidated or even fearful of engaging with the culture.

6 months ago by

DA Workshop – Managing your design business

Join Mark Osborne from Roll and Asheel Bharos from Rightway in an evening seminar looking at the systems behind managing your design business.

Mark will talk about transforming your design business with software, moving beyond Adobe Creative Suite and Microsoft Office and the future – where is business software heading?

Asheel will focus on the challenges around cash flow and forward thinking around financials – particularly where jobs last several months and the need to track partial payments and WIP. He will also discuss reporting on efficiency and understanding project profitability as well as profit and loss.

6 months ago by

Robert Coupland Harding — a man you should know, Part I

written by Kelly Gilchrist A few words to set forth the objects and scope of our publication will not be out of place in our first number. It is our design to issue a journal representative of the printing, publishing, bookselling, stationery, and kindred interests, and to provide a recognized channel of communication between those…

6 months ago by

Battling billboards

Written by Michael Smythe What? Who? Why? Our eyeballs are assaulted. Our streetscapes are cluttered. There must be an election in the offing. For many potential voters the proliferation of political placards is the clearest indication that a democratic process is underway. So … IF YOU ARE NOT ON THE ELECTORAL ROLL DO IT HERE…

6 months ago by