Typography (like language) is expressive as well as functional. We most often think of the expressive qualities regarding volume, tone and voice. But type can equally convey a mood, an event, a sense of place, time and culture. Sarah Hyndman (aka type tasting’s) groundbreaking research also confirmed type could express sensory characteristics like taste and smell. So, what font comes to mind when indulging in your favourite Friday night drink? That feeling of having finished your client’s last deadline and transitioning into the weekend? The relaxed smoothness of a shiraz or the delicacy of something sparkling?
Nicole Arnett Phillips (aka typographHer) likes wine *almost* as much as type. In collaboration with Design Assembly, we invite you to explore how to use visual language and typography to convey the characteristics of New Zealand’s quality wine culture.
Share a Friday night drink with other designers on Friday the 26th of May!
In this very social Masterclass we will talk, draw, swill, sniff (and probably slug!) a few wines, investigating the typographic characteristics that match what we see, feel, taste and smell before getting hands-on and designing (analogue) some wine labels that visually express the experience of each drink.