5 Minutes with… makebardo

Interview

5 Minutes with… makebardo

Ahead of the exciting Adobe Creative Jam event on February 16th, we grabbed a quick five minutes with Luis and Bren from Queenstown-based studio makebardo.

Hi guys, can you tell our DA audience a little bit about who you are and what you do.
makebardo is the collaborative experience of Creative Director Luis Viale and Design Director Bren Imboden. The creative design studio based in Queenstown practices contemporary visual communication, specialising in packaging design, brand strategy and signage systems for national and international clients.

Tell us about a recent project you’ve worked on that you really loved and why.
One of our most recent projects that we really enjoyed was creating the packaging design for ‘Lillevik Alpine’. This is a new apple cider brand based in Queenstown with strong European influences.

During the design brief phase our client shared with us a photo capturing a moment from his childhood. He showed us his summer house in Norway that became the name of the brand. The image portrayed the familiar, warm and intimate moment in a house that was full of life. That image inspired us straight away and helped us a lot in the creative process. The family’s memories and special moments in their Alpine house are reflected in the design proposal. We believe that we’ve achieved an honest identity with a simplicity that makes it great.

What have you been doing over the summer?
We have been working on new projects that we hope to reveal soon. We have the privilege of living in a beautiful place that allows us to do a lot of outdoor things, so we have been taking advantage of Queenstown and its surroundings to continue to inspire us.

What are you looking forward to in 2017? (Projects, travel plans etc).
One of our values is: ‘We do what we love to do because these things make us be’. A new year is a new opportunity to keep chasing what we want. Keep working with projects that allow us to innovate and evolve not only as professionals but also as human beings.

Can you give us a sneak peak into your creative / design process ahead of the Adobe Creative Jam?
For us the best ideas have a clear message supported by a strong concept and a clean visual execution. In the creative process we research, analyse, discuss and experiment. We value human interaction. Our approach is defined by our engagement with our clients, working as a team. Both sides provide knowledge and experience to reach the desired goal. When we start a project, whatever the country of origin, we like to look inward to create. We do exhaustive research depending on the project theme. We don’t use a particular blog, web, book, etc. Every time we discover new things depending on the sector that we are working in. That’s why we love to be challenged by new categories of projects. We believe in what we create, so there is no way that things can go wrong.

The Adobe Creative Jam happens on February 16th from 6pm at Thievery Studio. Witness a live design battle, and hear from top creatives over free food and beer.

Numbers are strictly limited. Reserve your place by booking your FREE spot online asap.